When speaking of Value, in art and design, it is referencing the light and dark of a work. Black is a dark value, white is a light value, and so on. The difference between the value of two elements is known as the value contrast. This session we'll briefly discuss Value Pattern (the arrangement and amount of variation of light and dark) and Value as Emphasis (emphasis created by contrasts of dark and light). We will explore these terms using the most appropriate subject matter: bears.
In this first image, the value pattern might be considered high key, or dominated by lights without many contrasting darks.
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| On the hunt for a Coca-Cola, no doubt. |
In this next image, the value pattern might be considered low key, or dominated by darks.
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| This bear, on the other hand, feasts only upon human souls. |
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When the focal point of a design is achieved by emphasizing a point using value contrasts, it can be said to be utilizing Value Emphasis, like in the image below. The bear is dark, the background is light. There is no doubt that the bear is the bear focal point.
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Value is one of the most important elements within a composition. It can set the tone for a piece, create emphasis and set the mood for a piece.
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Using bears to illustrate value is ironic, considering bears have no values. They kill indiscriminately.
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